Know thyself: How advertising shapes our decision-making

Know thyself: How advertising shapes our decision-making

Advertising influences our decision-making more than we think. Discover what techniques manipulate us.

Each of us is affected by advertising and marketing, but few realize how deeply these techniques penetrate our preferences and decisions. In this article, we focus on how these techniques are rooted in our emotions and psychology. By understanding these aspects, we can better recognize when we are being manipulated by advertising and learn self-respect in our purchasing decisions. Join us on a journey of self-discovery and gain control over your decisions.

Interested in this topic? Read more: Advertising and Marketing: How Not to Fall into the Trap – A Critical Analysis of Advertising and Marketing Techniques Want to find out where you stand personally? Take a short test at the end of the page and gain a better understanding.

How does this apply to you? Choose the answers that describe you best:

Imagine you are in a store and see a product with the label "LIMITED EDITION - TODAY ONLY!" What will you do?

Choose the answer that best describes you.

On social media, you see an ad for a product that you recently searched for online. How do you react?

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Imagine you had to create an advertisement for a product that you do not believe in. How would you approach that?

Choose the answer that best describes you.

Competitions like "Buy and Win!" – what do you think about them?

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Advertisements often use famous personalities. How do you perceive that?

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The brand claims that its product is "eco-friendly and sustainable." How do you respond?

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In the advertisement, you see a story that evokes strong emotions in you. How do you react?

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In the store, you see a product labeled "Best seller in its category." What do you think about that?

Choose the answer that best describes you.

Watching ads on YouTube or television – how does it affect you?

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What do you think about statements like "95% of customers recommend this product"?

Choose the answer that best describes you.

Advertising and Marketing: How Not to Fall into the Trap – A Critical Analysis of Advertising and Marketing Techniques

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