Your team is working on a breakthrough innovation, but customers don't understand it. How do you respond?

  • I am looking for a way to explain it to them through metaphors and stories.
  • I analyze their needs and customize the product to be closer to them.
  • I stand by our vision – time will show that we are right.
  • I am looking for early adopters who could help spread the product among others.
  • I'm thinking about whether we should focus on a different market or completely change direction.

Innovative thinking and the ability to anticipate trends Start →