Competitions like "Buy and Win!" – what do you think about them?

  • I see them as manipulative techniques to increase sales.
  • Sometimes I participate, but only if I would buy the product even without the competition.
  • I don't pay attention to them, I mostly don't believe that ordinary people really win.
  • I am interested in the psychological mechanisms that are behind this.
  • I often participate – maybe one day I will be lucky.

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