Advertisements often use famous personalities. How do you perceive that?

  • I understand that it is a strategy, but it doesn't have a big impact on me.
  • I am interested in why the given celebrity decided to promote a specific product.
  • I feel that I am being manipulated, and I have an aversion to such products.
  • If I like a given personality, I may be more willing to try the product.
  • I will be influenced if the personality seems trustworthy to me.

Advertising and Marketing: How Not to Fall into the Trap – A Critical Analysis of Advertising and Marketing Techniques Start →